Beacons Bring the Online Experience to Offline Shopping
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Customers can also personalize the types of messages they receive to ensure they're relevant to them, while blocking out messages that are outside of their interests. Beacons go much further than couponing, however. Never before have retailers had such an intimate way to communicate with consumers via two-way communication. Previously, advertisers could share messages with consumers; beacons allow consumers to either respond to communications or proactively communicate with the retailer.
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