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Joe Keenan
, Senior
and Catalog Success
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The new approach is paying dividends. “We’re finding the lower-priced items are selling well, they’re driving response,” Buleza says. Having stopped its promotion of global free shipping for all of its products in October 2006, he says the company now is focusing on the merchandise, its uniqueness and pricing to drive customer response.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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