By
Joe Keenan
, Senior
and Catalog Success
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Lillian Vernon also has scaled back its pricing in the square catalog. Its newest catalog concept, the “sweet spot,” is an assortment of products priced at $14.98. “Our average price offered needs to be a certain price range,” Buleza says. “And for whatever reason, that range had increased over the prior several years to be what we now feel is a little too high.”
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