By
Joe Keenan
, Senior
and Catalog Success
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One product example is the new “World’s Best Grandpa” throw blanket to complement its previously marketed “World’s Best Grandma” throw blanket, which it has offered for a number of years. Realizing the value its customers place on things such as family, tradition and holidays, the company has adjusted the catalog with such values in mind.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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