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Paul Miller
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Outdated Name
Even though the business has changed and many of its constituents have moved on, that same spirit is alive. Tim noted how four of the five words from the original name of the group (New England Mail Order Association) are outdated. With most catalogers now getting well over 50 percent of their orders on the Web, this is no longer the mail order business. Of course, toll-free numbers all but killed the mail order business years ago. What’s more, the conference has been drawing catalogers from across the country for several years now, so it’s hardly confined to New England anymore. In fact, the NEMOA board recently scrapped the five words in favor of the acronym.
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Paul Miller
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