Be a NEMOA Person

Among the ideas were adjusting trim-size, reducing catalog paper weight, add-a-name, co-mailing, reducing the number of contacts and improving address hygiene — but not cutting circulation. We’ll have more on these ideas in next Tuesday’s edition of Catalog Success Idea Factory.

But for now, as we approach postal doomsday, I ask you: Are you a NEMOA person or type? Are you in touch with the catalog/multichannel business? Do you keep in touch with your peers, your competitors (your suppliers, at least)? I recommend you do, as NEMOA people are the types who’ve helped this business thrive and will foster its growth going forward.