Be a NEMOA Person

Writing this issue of The Corner View from Cambridge, Mass., during the Spring NEMOA conference this week, I found myself reflecting on the types of people who attend this conference, as well as the types of people in this industry today. Although the catalog business has undergone much consolidation over the years, which has stripped some companies of their entrepreneurial spirit, when you come to a NEMOA, it reinforces the industry’s ages-old character.