Bargain Shoppers Turn to Social Networking

* respondents with children are six times more likely to find out about bargains via a social site than those without children (6 percent vs. 1.3 percent);

* 12.5 percent of females said they find their bargains from banner ads, compared with 7 percent of men; and

* 22 percent of the respondents aged 18-24 said friends forwarding a link was the best way to find a deal, followed next by the oldest segment polled, 65-plus (18 percent).