Bargain Shoppers Turn to Social Networking

* respondents aged 18-24 were most likely to find information about bargains from peers rather than retailers, with 39 percent choosing one of the three peer-centric answers (links from friends, another shopper’s comments or friends via a social site) vs. 29 percent of the overall population;

* shoppers in the Northeast were more likely to get their bargain information from peers than online shoppers in the Midwest (33 percent vs. 24 percent);