Bargain Shoppers Turn to Social Networking

* 45 percent of respondents said e-mail is the best way to learn about deals, followed by friends forwarding a link to the product (16.5 percent), messages from retailers on their own Web sites (16 percent), banner ads (10 percent), other shoppers’ comments on the retail site via product reviews or other feedback mechanisms (9 percent), and social networking sites (3 percent);