With consumers hunting for good deals this holiday season in light of the foundering economy, many have turned their attention to social networking. A survey from Guidance, a company that designs, builds and maintains e-commerce Web sites, says that nearly 30 percent of online shoppers say the best way to find discounts online is through link forwarding, peer comments or social sites. The recent survey, conducted by the market research firm Synovate, polled 1,000 online consumers. Here are some more findings of the report.
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Bargain Shoppers Turn to Social Networking
With consumers hunting for good deals this holiday season in light of the foundering economy, many have turned their attention to social networking. A survey from Guidance, a company that designs, builds and maintains e-commerce Web sites, says that nearly 30 percent of online shoppers say the best way to find discounts online is through link forwarding, peer comments or social sites. The recent survey, conducted by the market research firm Synovate, polled 1,000 online consumers. Here are some more findings of the report.