Ball Automotive Group Uses Out-of-Home Campaign to Boost Social Engagement

The ads helped create some buzz around BAG. The campaign resulted in over 175 new Facebook likes, 50 people came in for test drives and two vehicles were purchased.

By engaging users in different mediums, BAG's promotion was a success. “We really noticed the difference these ads made in our social media strategy," said Jenifer Ball, chief information officer at BAG, in a company press release. "The tie-in with Facebook allowed us to build our Facebook fan base, brand our dealerships plus bring some people into the store."