Ball Automotive Group Uses Out-of-Home Campaign to Boost Social Engagement

Here's how the campaign worked: The ads prompted consumers to log onto BAG's Facebook page, like the brand, then write "MALL" on its wall to be entered into a contest to win an iPad and XBox 360 with Kinect. Those that submitted an entry were then invited to come into one of BAG's dealerships for a test drive and a free gift certificate worth $25 at the Westfield Plaza mall.