Ball Automotive Group Uses Out-of-Home Campaign to Boost Social Engagement

Working with EYE, an international out-of-home advertising company specializing in airport, retail, roadside and university media, BAG took its campaign to a local mall. By featuring ads in the Westfield Plaza Bonita Mall (located only five miles from one of its dealerships) which included a call to action encouraging people to like the company on Facebook, BAG was able to not only grow its fan base on the social media site, but also increase foot traffic to its dealerships — ultimately helping it grow sales — in the process.