Ball Automotive Group Uses Out-of-Home Campaign to Boost Social Engagement

Problem: Ball Automotive Group (BAG) sought to drive foot traffic to its dealerships and increase engagement on its Facebook page.

Solution: Teamed with a mall media provider to launch a promotion and contest encouraging consumers to "Like" its Facebook page.

Results: In 8 weeks, BAG's social media promotion yielded 175 Facebook fans, 50 test drives and two vehicle purchases.