Back-to-School Shopping Heats Up

* Families on average likely will spend $94.02 on school supplies, up from $86.22 a year ago.

* The majority of shoppers will buy clothing and accessories this year (95.4 percent), making this the largest spending category at $7.6 billion.

* The percentage of parents who will shop online this year is expected to rise significantly, from 15.2 percent last year to 21.4 percent this year, a 40.8 percent increase.