Back-to-School 2014: The Biggest Trends and Tips for Retailers

Additionally, they'll understand their target age group and design and promote their content accordingly. Facebook is the most popular social channel for students across the age groups, with 58 percent to 60 percent of them using it to complete their BTS shopping. Facebook's recent growth in mobile ad revenue only confirms the viability of this channel and its impact. Google+, Pinterest and Twitter follow closely behind, making it crucial for retailers to continue the dialogue with students via the social channels where they reside.