Back-to-School 2014: The Biggest Trends and Tips for Retailers

2. It's a family affair. Student wish lists (38 percent), product reviews (32 percent) and purchasing guides (27 percent) were seen as very influential with respondents. Let's assume that the better the product review and the more informative the purchasing guide is, the more likely an item is to land on a student's must-have list. Savvy retailers will feature great content prominently on a special BTS microsite or landing page.