Back-to-School 2014: The Biggest Trends and Tips for Retailers

First, create great promotions that can be deployed in all stores. Next, give stores the ability to modify according to their market, profitability models, traffic and the like. Finally, empower and encourage local stores to reach out to schools in their community to communicate offers and promotions. Schools hold tremendous sway and many partner with local retailers on programs like eScrip, which find a responsive audience in their communities. Local retailers can do the same to drive traffic to their stores.