Back-to-School 2014: The Biggest Trends and Tips for Retailers

The back-to-school (BTS) season is dwarfed by the year-end holiday season, but with close to $75B at stake this BTS season, it's no small matter for retailers. A recent survey by e-commerce personalization software provider Baynote, in conjunction with the e-tailing group, looked at the behavior of today's BTS consumer and offered insights that are useful to retailers which want to make the most of the short but sweet BTS season. Here are four key takeaways that retailers should heed: