Back-to-School Shopping Reveals Holiday Implications for Retailers

With the holidays quickly approaching, it's more important than ever for retailers to make sure all of their channels, especially mobile, are prepped for consumers. Whether it's to help consumers at home curled up on the sofa with a tablet or smartphone for some couch commerce; in-store for price comparison, reviews, store maps, discounts and coupons; or even on the go to locate the nearest store or make a quick purchase, the customer experience should be optimized for each point of contact.