Back-to-School Shopping Reveals Holiday Implications for Retailers

4. Blend the best of digital with the in-store experience. Retailers can offer guest WiFi to encourage shoppers to use their mobile devices in-store, especially big-box stores which typically have poor reception. Adding QR codes or near-field communications (NFC) to in-store displays helps to bridge from physical to digital, and provides consumers with easy access to additional product information, price comparisons, and ratings or reviews.