Back-to-School Shopping Reveals Holiday Implications for Retailers

The back-to-school shopping numbers bode well for retailers, but how can this data help them prepare for the holiday shopping rush. Consider these four tips:

1. Adopt a "mobile first" approach. Mobile shopping is the rising star of online shopping; mobile sales were up 38 percent for the entire month of July over the same time in 2012. Mobile accounted for almost 22 percent of all online sales in July. Mobile technology investments should be a priority for retailers across all channels. Custom mobile push alerts, in-store mobile-only specials or simply an optimized online experience are good areas to start.