Back-to-School Shopping Reveals Holiday Implications for Retailers

With the school year well underway, holiday shopping is even closer than you think. Many retailers use the back-to-school shopping season as a test run, prepping their brick-and-mortar and online shopping experiences ahead of the holiday shopping rush. It's up to retailers to ensure their sites are not only mobile ready for the holiday shopping season, but that consumers have a consistent experience wherever and whenever they interact with the brand.