J. Peterman Redux

In June, Peterman issued his first Owner’s Manual, followed by issues in September, October and November. The most recent, the holiday book, is 42 pages. While he wouldn’t reveal the catalog’s mailing quantities, Peterman says his average unit of sale is reflective of past history. However, unlike the old days, Peterman is mailing “v-e-r-y c-a-r-e-f-u-l-l-y and t-a-r-g-e-t-e-d.”