J. Peterman Redux
Back in the Saddle, Back in the Mail
Peterman is a patient man. As he predicted, the catalog’s buyer did not succeed, so Peterman went into partnership with his alter ego, John O’Hurley, the actor who played Peterman on “Seinfeld.” Last January, Peterman and O’Hurley—with plenty of financing—bought back the catalog’s mailing list, the intellectual property (copy and artwork), product files and the J. Peterman name (previously he was allowed to go only by John Peterman).
- Companies:
- Harvard Business Review
- Places:
- Kentucky
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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