J. Peterman Redux
Back in the Saddle, Back in the Mail
“Life doesn’t get much better than that,” I mumbled lamely.
Peterman licked his wounds, wrote an article for The Harvard Business Review that became a book, hunkered down in his old Kentucky home, turned a spare bedroom into an office, and began to dream and scheme once again.
A Funny Thing Happened on the Way to the Cemetery
- Companies:
- Harvard Business Review
- Places:
- Kentucky
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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