B-to-G Marketing: Three Ways to Tap into Local Governments

3. Get the timing right. The time to get a catalog into the hands of a local government is when the instituion is preparing its annual budget, especially if you’re marketing items above the micro-purchase level, the DMA points out. Budgets and spending limits are discussed several months before the start of the new fiscal year. So if the fiscal year starts in July, get catalogs into the right hands in the early part of the calendar year. As fiscal years can vary from one government body to another, know where your marketing window is for whatever institution you market to.