B-to-G Marketing: Three Ways to Tap into Local Governments

To successfully market to local and county governments, the DMA paper suggests the following:

1. Don’t overmail. While it might be profitable to blanket a particular office with catalogs in a B-to-B setting, many government mailrooms have the authority to dispose of bulk mailings of 50 or more pieces to one office in one day. Ensure that your catalogs reach the few people with decision making power within local and county governments.