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Matt Griffin
and Catalog Success
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If you’re a B-to-B cataloger looking for a new market segment, you might want to consider dipping into the local and county government sector, according to a whitepaper released this month by the Direct Marketing Association. The DMA points to New York City and Los Angeles County as prime examples of institutions with money to spend, as these governments’ annual operating budgets, at $50 billion and $19 billion respectively, rival those of Fortune 1,000 companies.
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