B-to-B: Turn Your Web Site’s Homepage Into a Winner

Africa offered the following tips for b-to-b marketers interested in taking their Web entry pages from so-so to stellar:

1. The entry page should download as quickly as possible. “Make sure important stuff loads in four seconds,” said Africa.

2. Change the entry page daily. Even if that means simply changing the date, do so to keep it looking fresh and up-to-date, she noted.