B-to-B Search: Panel Divulges Unique Search Challenges for B-to-B Catalogers

Vargo described the emphasis CDW places on acquiring new B-to-B customers. She outlined post-sale feedback data loops where CDW sends order-level feeds back to my firm following an internal CDW merge and data append. This feedback gives my agency’s staff the bid management technology and the data needed to steer CDW’s campaigns toward acquiring business buyers.