B-to-B Marketing: Four Quick Tips

* Use your knowledge and expertise to build and sell your brand: Much of what B-to-B marketers have is their knowledge to solve a problem and provide a solution, Jukes pointed out. “We always undervalue that.” He recommended creating products that sell your knowledge, such as booklets, white papers, e-zines, RSS feeds or Webinars. “That’ll wed your customer much more to you than simply trying to sell your product. You differentiate yourself, and you can actually price these things and make money doing so,” he said.