B-to-B Marketing: Four Quick Tips

* Develop proprietary products: Take high-volume movers and develop these products into a proprietary brand. Test offering a brand name and your house brand together for comparable products. Another tactic is to design repeat-order items and cross-sell them into your offers. You can slip these reminders to your customer when it’s time to re-order. Jukes referred to it as “the old checkbook strategy.” For your own bands, be sure to promote exclusivity, value, bulk buy and ease of reorders.