B-to-B Marketers Up Their Online Spending

* 72 percent said either customer acquisition or lead generation was their primary marketing goal this year;

* 42 percent responded that they don’t believe the economy will have an impact on their marketing budgets; and

* 47 percent of respondents listed “too few marketing resources” as one of their top three marketing challenges this year, followed by improving marketing ROI (31 percent) and determining what online marketing programs work best (26 percent).