B-to-B Marketers Up Their Online Spending
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The online survey polled 468 B-to-B marketers from a wide range of industries. Here are some more findings of the report:
* on average, 37 percent of the respondents’ marketing budgets are spent online;
* 38 percent said their companies spent more on marketing in 2008 vs. 2007, while 41 percent report spending the same;
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