B-to-B List Hygiene

*Another way to clean a b-to-b list is to use title addresses to capture names of people who’ve changed jobs. For example, a company’s vice president of finance whose name you have on file may have left the firm. But it’s a good bet there’s a new vice president of finance working at that company. Title-address your mail, and print a request on the label to forward the mail to the right person.