B-to-B List Hygiene

*Have your customer service and order-entry staffers take a few seconds on each customer call to confirm database information. Be sure your Web site encourages customers to update their own data on the site, prompting them to do so every time they use it.

*Ask your post office or computer house what tools are available to help clean your names and addresses. The most well-known tools are used mainly for consumer databases, but there are other tools for b-to-b.