B-to-B Goes 'Plug and Play'

# of employees: 129

Total # of catalogs mailed in 2005: 50,000

# of b-to-b distributors: 6,000

# of SKUs: 900 items, 10,000 varieties

Distribution centers: two

Printer: Payne Printing, Dallas, Pa.

Design: SK Advertising, Pottstown, Pa.

URL: www.unitedrecept.com

Alicia Orr Suman is a freelance writer specializing in direct and catalog marketing. Reach her at aorrsuman@aol.com.