B-to-B Goes 'Plug and Play'

Similarly, if the cataloger looks at the sample layout pages and wants to run the pages but with a slight change in focus, United can do that. If they want changes to the layout, such as different products placed or emphasis on something else, those alterations can be accommodated.

For this reason, catalog photography at United Receptacle is done with multipurpose uses in mind. "When we take a shot, we consider whether we may need to use that image for our customers' purposes down the road," McCord explains. "So when we take the shots, we consider the perspectives and the lighting, as well as a product's placement relative to other products."