B-to-B Goes 'Plug and Play'

"We provide the artwork in 300 dpi and with CMYK images. We use QuarkXPpress, which is widely accepted, but also can provide PDF or Adobe Acrobat format files if a cataloger prefers," he says. For copy, McCord tends to stick with "vanilla, out-of-the-box fonts to make translation easier. Sometimes, if we try to pick up too unusual of a font, it gets lost in translation."