B-to-B Goes 'Plug and Play'

United's in-house catalog experts are Marketing Development Manager Sheryl Beltz and Graphics Specialist Mike McCord, a veteran of the printing industry who's been with the company for seven years. McCord says his first step in creating a usable catalog page for a United customer is to see that customer's print catalog. "Typically, we get a copy of the cataloger's most recent catalog, if one's available. Then we make the page layout resemble their style as much as possible."