B-to-B Goes 'Plug and Play'

What you may not realize is that the other company's catalog that you're viewing actually features page layouts, photos and graphic designs produced not by that catalog, but by manufacturer and distributor United Receptacle.

In addition to producing its own catalog each year to showcase its full product line, United Receptacle also helps many of its business-to-business (b-to-b) partners create pages for their catalogs. United provides ready-to-use catalog layouts of its merchandise, explains Andrew Lesh, market/product manager for United Receptacle.