B-to-B Goes 'Plug and Play'

The catalog layout and production expertise United Receptacle provides "is extremely important when we're dealing with our customers in the catalog business," Friedman notes. He explains that as catalogers, "They have one shot, and one shot only to grab the interest of their customer." Therefore, it's important to choose the right product displays, take professional in-use product shots, and produce coherent page layouts for use throughout the distributor's catalog.