B-to-B Goes 'Plug and Play'

RTF's six agents work with independent and national distributors that have anywhere from five to 500 salespeople. "Our goal is to educate them about the products we represent, and give them sales tools, like the fully illustrated product catalogs and other information, so they can comfortably and knowledgeably sell," says Friedman. "We don't earn a dime until the sale is made, so it's in our best interest to make sure every one of our distributor sales representatives is armed and ready to sell."