B-to-B Cataloging: Boost Response With Nontraditional List Selects
Prospecting
B-to-B catalog prospecting often requires a variety of strategies for list selection. Here are some nontraditional prospecting techniques you may not have tried recently but are worth revisiting:
• Co-op databases.
B-to-B co-ops don’t have the best reputation. But they’re now delivering some of the most consistent, solid response rates.
- Companies:
- J. Schmid & Assoc.
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
