B-to-B Cataloging An Introduction to Merchandise Analysis
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Treat this metric as a rough measurement of how many square inches a product takes in promotional space. Your measurement should be close, but it doesn't have to be exact. However, you must be consistent in how you measure.
I like the measurements to be precise, and every page's measured square inches to equal the same total. But I've been forced to rethink my insistence on this level of precision.
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- People:
- George Hague Editor
- J. Schmid
- Places:
- Mission, Kan. Reach
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