B-to-B Cataloging An Introduction to Merchandise Analysis
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If you create your squinch report as described below, you're among the few catalog merchants and marketers who have a real handle on their products' performance. According to the Direct Marketing Association's 2004 Statistical Fact Book, just 5 percent of the catalogers surveyed conduct a square inch analysis. That's an alarming statistic.
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- People:
- George Hague Editor
- J. Schmid
- Places:
- Mission, Kan. Reach
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