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Paul Miller
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4. Deploy low-cost telemarketing. “There were always campaigns we wanted to test,” Giroux said, “but it was always cost prohibitive. So we sought out a low-cost telemarketing center, and 13 months ago, we launched one in the Philippines. Manilla is booming. You have airline call centers there, Dell, others. [The call center industry] is about 10 percent of the Philippines’ GDP now.”
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