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Paul Miller
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Inactive Customers
1. Take those customers and mail them catalogs without the customer name you have, but with a humorous title slug, such as “human resources manager that walks on water.” Make it politically correct, use double-size inkjet print. That catalog will be shown around the office, Jukes said. “It really works. We’ve had some clients with two- to three-times the response rate vs. simply mailing an 18-month-old lapsed name,” he pointed out.
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